ππ₯ Create Converting Landing Pages for BFCM To Boost Revenue ποΈπ
π Landing Page 101 π
Welcome to a special edition of HTE Hub, where we're set to embark on a thrilling journey into the world of high-converting landing pages for BFCM (Black Friday & Cyber Monday).
Today, we'll delve deep into the art and science of crafting landing pages that captivate and convert. From essential best practices to a comprehensive BFCM Landing Page Checklist, and a showcase of the top-performing e-commerce landing pages across industries for your BFCM inspiration, this is your ultimate Landing Page 101. πΌπͺ
Hi newcomers, welcome to the electrifying world of HTE's hub! π Join our unstoppable community of 35k+ CEOs, CMOs, and visionary marketers who are rewriting the rules of success. Get ahead, sign up for brilliance, and let's rise together! π
Letβs dive straight into the topics!!!
πWhat Is a High-Converting Landing Page?Β
π Best Practices To Create A High-Converting Landing Page
π BFCM Landing Page Checklist
π¨ Setup your landing pages to elevate your BFCM revenue - Make your Finance team happy [with 20+ examples on Miro]
What Is a High-Converting Landing Page?Β
Itβs a common practice among many marketers to create a unique landing page for each campaign.
Why? Because it facilitates a specific part of the conversion process by allowing users to opt in. However, there are other reasons why you want to focus on creating landing pages.
Benefits of having a high-converting landing page for your online business:
1οΈβ£ Enhanced Conversions: Effective landing pages capture email leads, boosting conversion rates π.
2οΈβ£ Audience Segmentation: Tailored messaging on landing pages connects deeply with visitors π―.
3οΈβ£ Brand Building: Consistent messaging and aesthetics strengthen brand identity π.
4οΈβ£ SEO Benefits: Optimization strategies improve SEO and drive more site traffic π.
5οΈβ£ Performance Tracking: Metrics like bounce rates and conversion rates enable data-driven improvements π.
6οΈβ£ Positive First Impression: Landing pages engage the audience, turning readers into customers π€.
π Best Practices To Create A High-Converting Landing Page
With Black Friday and Cyber Monday (BFCM 23) approaching, it's time to plan how you'll present your offers to customers. Landing pages are a fantastic way to spotlight your deals, providing customers with streamlined access. ποΈ
Black Friday, traditionally marking the end of the holiday shopping season and the start of pre-Christmas sales, has surged in popularity over Cyber Monday. It's now a key day for merchants to offer special discounts and promotions. π₯
Shopify Black Friday is an opportunity for store owners to tap into customers' eagerness to buy products at lower prices, significantly boosting conversion rates and revenue. π Moreover, Shopify has shared data on Black Friday 2021, emphasizing the importance of BFCM sales in the retail landscape. π
11 Best Landing Page Best Practices
A Killer Headline
π A headline is where everything begins β interest, attention, and understanding.
Itβs what compels a visitor to stay and learn more about what youβre offering β or not.
β Hereβs what it needs to accomplish:
The headline should grab the readerβs attention.
The headline should tell the reader what the product or service is all about.
The headline should be short. Never make it more than 20 words, and preferably limit it to 10.
Ensure your messaging matches your ads. π£
One key reason for using landing pages is to align with visitors' expectations. Signal a "good click" by matching your landing page copy and design with your search or social ads.
For instance, if your ad promotes retirement communities but leads to a luxury condo-focused landing page, it may deter visitors. If you run various ads with different headlines, consider creating variant pages or using Dynamic Text Replacement to maintain message alignment. πβ
π°π» Keep the Action Above the Fold!
"Above the fold" originally meant the top half of a newspaper's front page, but in today's digital age, it's what users see on their screens before scrolling. This space is prime real estate, so maximize its potential.
Ensure your headline, unique sales proposition, and, most importantly, your call to action (CTA) are highly visible above the fold. Avoid overcrowding the screen β too much content can obscure your CTA. But ensure that everything a visitor needs is right there from the start. π
ποΈβπ¨ Use Directional Cues to Guide Attention
Landing pages often extend beyond the initial view, so it's wise to employ visual cues that lead the eye downward. π These cues range from clear pointers like arrows πΉ to shapes, images, animations, or compelling copy, encouraging visitors to scroll and engage.
Similar cues should be employed to guide prospects toward your call to action (CTA). Employ bold, contrasting colors and easily recognizable button shapes, ensuring the CTA stands out. You can also integrate arrows, animations, or imagery featuring pointing individuals to further draw attention to it. πβ¨
πΈ Show in Action:
Illustrate your product/service in real-life situations. This helps visitors envision themselves as customers and simplifies how your offering works. Use photos, step-by-step animations, or demo videos in your hero image section for maximum impact.
π« Remove Distractions:
A successful landing page hones in on one conversion goal, so eliminate distractions. Avoid unnecessary links like site navigation, extra calls to action, or homepage redirects. Your landing page thrives when it stands independently.
π Add Authentic Social Proof
Today's savvy visitors are skeptical of typical marketing claims. To build trust, feature real customer and community voices. Generic testimonials won't cut it. Personalize them with full names, job titles, locations, purchase dates, bios, portraits, or even videos.
βοΈ Craft Clear, Compelling Copy
Effective copy is clear and direct, not overly promotional. Keep it readable, like the back of a cereal box. While some products may need longer explanations, shorter landing pages with concise, bulleted lists often work best.
Keep it fast
β³ Page speed matters! According to Unbounce's Page Speed Report for Marketers, 70% of consumers say loading time affects their buying decisions. π
π± If your mobile pages take over 3 seconds to load, you risk losing potential customers.
β Optimize your landing page:
Keep it light, and avoid heavy elements.
Ensure images are optimized.
Follow Google's speed tips for a fast-loading page. π
Design for the right device
Many campaigns see a significant number of people browsing on their smartphones. (You might even be targeting people on the go.) This means that screens will be smaller, interactivity will be more limited, and load times will crawl.
None of these qualities are good for your mobile conversion rates, so ensure better performance by designing a mobile-responsive landing page that adapts to these devices. Layouts can be shifted, CTAs made more visible, and images can be shrunk or removed entirely.
Test and update your landing pages
Best practices are important, but A/B testing your landing pages is the best way to ensure that youβre converting as much as possible.
Have a hunch that your problem-focused headline isnβt working? Want to ask questions in a different order on your form? Is your boss insisting your CTA button should be fluorescent pink?
Test it out before you commit, and make decisions based on data instead of gut instinct.
π BFCM Landing Page Checklist
ContentΒ
Heading: Heading is the first thing visitors would see when they enter your store. So, make sure that itβs catchy to grab their attention. Yet, it ought to be descriptive to give visitors a clear idea of what you want to deliver. The recommended word limit is around 10-20 words for maximum impact. β¨
Subheading: Itβs essential to keep your subheadings short and simple. This will help visitors easily scan through your page and understand your offers. π
SEO
Keywords: Pay attention to how you play your keywords in headings and make sure that these words correctly match your content. πΒ
Alt text, meta title, and description: Be sure that you also take care of all these factors since they will directly affect your storeβs discoverability. π
Marketing goals
Conversion goal: This is the main goal for your landing page. Thus, you should focus all your efforts on it. πͺ
Call-to-Action (CTA): π Unlike the home page, where you can have multiple CTA, you can only focus on one CTA that you wish the customer to take on the landing page. Basically, you would want to control your customerβs journey through this CTA. π
Design
Brand color, typography: π Your store presence is what evokes customerβs interest. Thus, you should pay attention to the display of your site. π―
Visual consistency: A clean, visually consistent site gives users feelings of comfort, control, and familiarity, whether consciously or not. π§©
User Experience
Page speed, mobile-friendly: Page speed is known to be the ranking factor in the search engine result page. The faster your loading speed is, the higher the conversion rate you receive. Also, make sure that your store is mobile-friendly as the majority of web traffic is generated via mobile phones. π±
Live chat support: π¬ This function is a connection between you and your customer. Ideally, you would want to be available 24/7 for your customer. π
Creditability
Trust badge, testimonial: Displaying trust badges or testimonials on your website would help you build trust among viewers. π
Refund and shipping policies: π¦ Having clear refund and shipping policies will create a secure feeling for your customers. These policies act as a confirmation of your productsβ quality. βοΈ
π‘Setup your landing pages to elevate your BFCM revenue - Make your Finance team happy [with 20+ examples on Miro]
ποΈ Seeking inspiration for your BFCM success?Β
We've curated a list of the finest the best e-commerce landing pages by industry to inspire your BFCM just for you! Click to explore, get inspired, and turn it into your secret sauce for triple the BFCM excitement! ππ‘
Note: You can also add comments on the Miro if you have any questions.Β
And there you have it, fellow pioneers! π
Remember, these pages are more than digital storefronts; they're powerful tools for boosting conversions, brand reinforcement, SEO, and insights. With 11 best practices, focus on fast-loading, mobile-friendly designs, and continuous optimization. Our BFCM Landing Page Checklist covers content, SEO, design, user experience, credibility, and goals. Explore industry e-commerce landing pages for inspiration and rewrite the rules of success in this BFCM. Let's make it your best one yet!Β
Keep innovating, converting, and thriving.πποΈ