#9 The Least Boring Weekly Newsletter
Good Morning readers!🌞
Hope you guys have had a good week 🧘🏻
Being an influencer is something that doesn't just 'happen', but with lots of work and effort, it turns out to be a huge SUCCESS!
Are you aware that it's ILLEGAL in Norway for influencers to NOT declare retouched photos on Instagram? What's your stance on it?
Well, firstly how accurate can news be when you receive it through social media? How credible can it be?
People need to know what they consume and view on a day-to-day basis; whether a photograph has been edited and modified or whether news articles have been rewritten from an unidentified source. Norway has now made laws on this for Instagram.
"As a consumer who's consuming content on a social media platform, you have the right to know whether something is retouched or real '', says CEO of Almund, Aravind Sundar.
Click here to know more!!
Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more.
Alright, so let's get right to it!
This newsletter is going to dive into :
🛍️ Top reads for this week,
🛍 What’s happening in the D2C world - MAUDE
🛍 Founder stories of D2C -
🛍️ Where and why do you lose your customers?
🛍️ BRAND of the week - TORRID
🛍️ Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
TOP READS FOR THIS WEEK
🥫 Tata's eyes cost synergies post BigBasket deal.
💁🏻 Typology is the latest accessible skin-care brand to venture into the hair.
🏬 Shopify announces Online Store 2.0 with more flex customization tools.
💄 Coty Announces the Relaunch of Kylie Cosmetics With New and Improved Clean and Vegan Formulas.
🔬 Geltor targets 'beauty-from within' market with extremely rare Type 21 vegan collagen (made with microbes, not animals)
WHAT’S HAPPENING IN THE D2C WORLD?
Sex Product Startup Maude Surpasses $10 Million In Funding, Raises Unprecedented Series A!
CEO and founder Éva Goicochea would love her startup, Maude to emulate Patagonia, a California-based outdoor clothing company.
“We’ve long said we’re t-shirt sex,” Goicochea tells Forbes.
People are so shy and introverted when it's about sex. She believes that being comfortable in your sexual space is very important and that everyone has a place in it. She wants to make sex toys, lubricants, essential oils for everyone.
Maude had planned to initially launch when Dakota Johnson, the Fifty Shades of Grey star, signed on as Co-creative Director. Ever since then, Nordstrom, Saks, and Bloomingdale’s have chosen Maude products. According to Forbes, 'Goicochea founded Maude after launching a minimalist watch brand called Tinker with her husband, and spending a year at Everlane, the DTC wardrobe staples brand, where she worked on social media, culture, and talent'.
Thomas Buisson, Fable’s Paris-based Director says, “Sexual wellness does deliver in the same way as good food or good sleep."
The "Sexual Wellness" industry is a category that most Gen Z people delve into. Many capitalists have been very keen on investing in startups that throw light and focus on sexual pleasure as opposed to reproductive health. There are plenty of other startups as well that are benefitting from post-pandemic consumer’s interest in intimacy and Gen-Z’s relatively open-minded attitude towards sex.
Customer rate going south? Where and why do you lose your customers?
Have you ever sold lemonade from a lemonade stand? That’s business in a way, isn’t it?
If you did so, did your customers approach, leave comments and leave you thinking about all the necessary changes that needed to be made? Did you react accordingly? Or did you leave it as it was?
There’s a knack for making a customer applaud your business, your strategy, and most importantly, you.
Tap below to know more 😁
BRAND OF THE WEEK is…
Torrid is THE best-selling plus-size D2C business in Northern America. It raised $231 million and by the end of the day, the stock had jumped by 15%. $85 billion and 90+ million customer opportunities are what Torrid valued the plus-size US apparel market as.
CEO Lisa Muñoz told WWD, “The brand is at scale, and [the IPO] is a marketing moment for the brand to get out there.”
Torrid is very much focused on building affinity with its new and potential online customers. Being a public company today, there’s an increased pressure to widen the scope of business on a quarter by quarter basis.
Muñoz told WWD that they only have 3.4 million of the 91 million potential customers in America and only 31 percent brand awareness. So their single biggest opportunity was to go after finding customers and now they have this digital opportunity. They are using an influencer strategy and a micro-influencer strategy. They are going after social media and SEO and all of those things. Bringing new customers to the brand is the single biggest opportunity.
In need of a job? We've got plenty awaiting you!
CHOOSE SUCCESS below and have a great week! 'Get that D2C business runnin'.
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