Good Morning readers!🌞
Wishing y’all a very happy new week! 🎉
Elon Musk, Twitter's largest shareholder, is polling his followers about the possibility of an edit button.⏏️ Elon lost no time in stating his feature priorities( Priorities are set). He has polled his 80 million Twitter😮 followers to see if they want to be able to edit their tweets after they've been sent.
One of the most frequently requested features of the social networking platform is the so-called "edit button." In an ideal world, users would be able to correct errors after they had published their tweets.🐦
Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more.
Alright, so let's get right to it!
This newsletter is going to dive into :
🌏 Is Your Brand Ready For The Era Of Always-On Commerce?
👌 Standing For The Right Cause As A DTC Brand)
🙎 BRAND of the week - Fabletics
📜 Top reads for this week
👩🏻💼 Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
WHAT’S COOKING, HUH?
We've all done it: you take a few minutes ( or maybe hours😂) out of your day to scroll through TikTok, only to become hypnotized by its allure. Suddenly, you're staring at a woman flaunting her bejeweled tissue holder, which is supposed to cover her car's sun visor. It's ostentatious and unnecessary, yet you can't deny that it appears to be beneficial. You'll be unboxing🗃️ the items at home before you realize it (and maybe filming it to share to your feed).
But if micro trends created by social media—here one day, gone the next—teach us anything🏫, it's that wants and ideals change quickly on social media. As a result, the brands that are most positioned to benefit from the social commerce phenomenon are those who are continually on the lookout for new opportunities.🔭
Meanwhile, social media platforms, such as Instagram Shops🏬 and Pinterest's Product Pins📌, are launching new shoppable formats🛌. Agility is, of course, essential for changing to meet increased expectations via new formats and features.
Always-On Brands Can Adapt in 3 Ways
📀Create memorable moments.
Social commerce allows for a more fulfilling engagement with audiences than simply creating "interesting content." Look for methods to make the shopping experience more meaningful by going beyond the purchase trigger.
💍Participate in community activities.
New privacy constraints and the deprecation of third-party data, as well as more channels and walled gardens, are causing fear among digital marketers that the buying experience will become increasingly difficult to follow.
🎥Experiment with different platforms to see what works best.
As people began to rely on e-commerce for everyday purchases, flagship shops became more of a location to create a relationship with the brand than a place to buy.
Social networking has fast become the gateway to everything we do online, including commerce.
Social commerce gives the significant new potential for firms to adapt to better meet the needs of customers, as social media platforms dethrone search titans.
Standing For The Right Cause As A DTC Brand)
A particular ongoing event that certainly doesn’t require any briefing: Russia’s war on Ukraine is sure to have ignited a sense of compassion within you, as a DTC business owner, ushering you to show support in any way possible. But showing your support from miles away can be challenging. With so many brands willing to stand with Ukraine, you’re sure to get many ideas from passionate businesses around the world. And we decided to make things even easier for you with a collection of suggestions you can try.
Why Take A Stand At All?
Taking a stand as a DTC business is just as important as speaking up as an individual.
➡️ It shows what you, as a brand, stand for.
➡️ It gives your customers the power and medium to help a cause.
➡️ It empowers your team to stand for what they think is right.
➡️ It cements your position as a positive presence in the market in the eyes of the audience.
So, if you’re looking to take action and stand for a cause you and your team believe in, you should go right ahead; your audience will follow. If you’re hesitating due to a lack of ideas to show your support, we’ve got you! Here are some ways you can help a cause.
📋 Be A Source Of Information
Run a live board to provide your audience and any visitor with a feed of live news and updates about the happening. This would not only help your website visitors stay up to date with the current events but would also help support the cause one way or the other. You could run a similar board on your website for all the verified organizations collecting funds for the cause to help your customers be at ease when donating.
💰 Run A Donation Drive
Running a fundraiser is a direct form of help for the cause you’re supporting. If you’ve received a lot of traction on your social media channels as well as your website, you could announce your fundraiser along with the cause you’re supporting to garner the attention of the audience who wishes to stand by you.
✍🏼 Create Strategic Content
While it may sound beneficial for your brand alone, it is far from serving just the purpose. Creating content centered around the cause you’re supporting can help raise awareness. It can be a series of social media posts and collaborations with like-minded influencers, a mini-YouTube series produced in-house talking about the cause, or perhaps a blog and ad campaign—all helping you speak about the cause you’re passionately standing for.
🩹 Provide Relief In The Form Of Services
If your business provides a service or product, you can donate them in the form of relief funds or care packages to the people associated with the cause you’re supporting. Your fundraising campaign can also be centered around creating these packages with the help of the donations you collect via your audience.
❌ Boycotting Certain Goods
All of you readers know what we’re talking about here. Boycotting goods from a certain country can lead to them not getting financial aid, funds, and required capital to go about the event or stand that you’re against. Many countries today have boycotted Russian goods and aren’t buying anything imported from the country. They’re also withdrawing their products and services within the region to cut off any indirect support they might be providing to the said nation.
🛠️ Create Cause-Centric Products
Another way to support a cause is to add a product to your catalog that shows your passion for it. Creating merchandise will help raise awareness and give your audience (who buy the product) a sense of belonging in the community of like-minded individuals across the globe who wish to speak about the same cause.
From providing financial aid to distributing your products free of any charge to providing ample support by raising awareness amongst your audience—your business can help a cause in many ways. No matter how small a change you bring, it’ll still create a ripple big enough to cause a stir.
As a DTC business, you must support what you believe in to show your customers what your morals lie. Don’t hesitate to stand for what you and your team believe in because you’re sure to gather enough people to walk with you.
BRAND OF THE WEEK is…
Fabletics was founded by Adam Goldenberg and Don Ressler with Kate Hudson after they noticed a gap in the sportswear market: there were many high-end brands, but none that offered high-quality, trendy gear at a reasonable price.
Fabletics is currently known for its fashion-forward, performance-driven designs, which are motivated by the company's core philosophy that everyone deserves to look and feel their best.
The week for Fabletics was jam-packed with announcements.🎉
The business debuted sibling brand Yitty by Grammy winner🏆 Lizzo on Wednesday. The swim 🏊category was officially added to the product lineup on Thursday. Hudgens unveiled a 16-piece collection with the company on Friday. ( that's a lot)😮
Hudgens' capsule collection is a natural extension of the company's relationship with her. Fabletics launched its first lifestyle collection, Velour, in December, featuring Hudgens as the face of the campaign.👚
Activewear, a string bikini👙, casual terry sets, baby tees, a bucket hat, and a phone charm are all part of Hudgens' new Sun-Daze capsule.
"I'm obsessed with this collection, and it couldn't be more perfect for festival season," Hudgens said in a statement. "I wanted to do a full lifestyle collection so there's something cute in there for all the Spring moments ahead."
Fabletics Swim🏄, meantime, has introduced seven new styles in five hues, including three bikini bottoms, two bikini tops, and two one-pieces. A second edition is planned for May, and the category is designed to be mixed and matched. The corporation intends to keep expanding the category.
TOP READS FOR THIS WEEK
〰️Lizzo launches shapewear line Yitty
💰Millennial Brands Secures USD 35 Million Capital Commitment from New York Based Global Emerging Markets Group
🐈Pet-Food Maker Honest Kitchen Raises $150 Million in Funding
📧Instagram upgrades its DM inbox with music sharing, statuses, polls, silent messages, and more
🎥Snapchat Now Letting You Share YouTube Videos
🏪Apple omits Facebook, IG from ‘Essentials’ in App Store
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CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.