#69 The Least Boring Weekly Newsletter
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Alright, so let's get right to it!
This newsletter is going to dive into :
🌏 Alcoholic Beverage E-Commerce Platforms Market worth $30.5 Billion by 2030
👌 Is Your Website Savvy Enough?
🙎 Women In Spirits Share Their Biggest Challenges, Future Goals, And Role Models Ahead Of International Women’s Day
📜 Top reads for this week
👩🏻💼 Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
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Alcoholic Beverage E-Commerce Platforms Market worth $30.5 Billion by 2030
The global Alcoholic Beverage E-Commerce Platforms market is valued at US$ 2.19 billion in 2021, and it is predicted to reach US$ 30.5 billion in 2030, with a promising CAGR of 34.3 percent from 2022 to 2030, according to the latest version of the market research report.
Due to the obvious widespread use of the internet, the growth of e-commerce in the food and beverage services business has accelerated(Duh)🚘 . Businesses may reach new markets and enhance sales and revenue by selling online.
Consumers can now purchase numerous sorts of booze and have it delivered to their homes thanks to emerging technology. The need for e-commerce for alcoholic beverages is increasing as the number of online grocery stores, online liquor stores🥃, and online specialty merchants grow.
Furthermore, the COVID-19 epidemic has a favorable impact on the alcoholic beverage E-Commerce market. Premiumization grew significantly during the Covid-19 epidemic, as customers sought new methods to replicate comparable experiences at home in pubs and restaurants. 🍴
Product innovation fuels premiumization, which is aided by increased levels of affluence and disposable income, as well as a greater desire to sample new experiences and ingredients.
The online channel has seen tremendous growth in recent years, owing to the pandemic driving consumer money online and retailers broadening the breadth of their online alcohol offerings.
The alcohol e-commerce business is seeing a significant increase in sales as a result of the COVID-19 pandemic's shift in drinking patterns, with consumption shifting from bars and restaurants to homes.💪💪
Is Your Website Savvy Enough?
Small, eye-catching buttons that make things for you all the more easy; an on-site banner that allows you to access the lead magnet by entering your email ID; the small virtual scratch card that gives you your voucher—all of these are great examples of website widgets.
These nuggets of gold decrease website support volume and increase customer engagement in your e-commerce store.
So, what is a widget exactly?
It’s a stand-alone component that can be easily embedded into your previously existing website. It’s a block of code that can be copy-pasted without interfering with the rest of your website’s framework.
It allows e-commerce stores to automate various processes, such as customer support and management, to drive in more sales and help create a smoother user journey for everyone visiting the website. An efficient widget:
➡️Allows viewers to access resources easily;
➡️Encourages customers to use self-service resources; and
➡️Enables them to use customer support 24x7
But website widgets aren’t just all for your customers. They’re for you too. For instance, widgets can help you to:
📈 Track your website visitors;
📝 Collect data;
🔎Check their activity on the website;
🧘♂️Create simpler user journeys; and
If you’re building an e-commerce website or looking to revamp your old one, adding quirky yet efficient widgets can be a handy practice. Here is a list of widgets and categories we believe can help you take your e-commerce website to the next level!
🔍 Search Forms
Your customers don’t have time! Make it easier for them to find things on your website by allowing them to search for things through search forms. These small widgets can create a great user experience for your customers. When looking for products, they can either look through your catalog or search for it directly by typing a keyword.
👦 Customer Services
You might often come across the ‘Help’ CTA at the bottom of the screen on every e-commerce store. There’s a reason. Customer Service widgets allow visitors to access self-help services such as FAQs, chatbots, or query submission to help them navigate through the website or inquire about an essential product/service with ease 24x7.
📧 Email Sign-ups
Every DTC business now runs an email marketing campaign to stay connected with its audience. From drip campaigns for lead generation to discount announcements to retain them—everyone now is a subscription enthusiast, and we’re not complaining!
If you’re the same, consider using an embedded widget for the same. This makes it easy for visitors to know of your mailing list and are prompted to sign-up.
👻 Social Media
Come on! It’s 2022, everyone is on some social media platform (if not many). By using widgets that can help make it easy to promote your content on social media, you’d be doing yourself a favor.
These social media widgets make it convenient for customers to share your products on social networks, react to your business online, repost your content, and much more. All with just a few clicks!
If you’re a DTC business that also hosts some brick-and-mortar stores, using a Google Maps widget can be useful. Using this, you can easily mark on the map where your stores are so that users can find you in person!
💍 Engagement Widgets
Keeping your visitors engaged is even easier now! Certain widgets allow your visitors to take pop-up quizzes for shopping suggestions; polls to help gather their take on your e-commerce store; request for reviews & ratings; linked articles that might interest them; and much more.
Looking for the right widgets isn’t easy. Decide on the processes and functions you wish to automate within your website. For inspiration, take a look at how your competitors are enhancing their websites. Then look for popular and well-rated widgets that have great reviews. Use the chosen widgets and test out your e-commerce store as a visitor.
Do the widgets add any value to the user experience?
Do they help your business grow?
Do they serve the purpose you had thought of?
If the answer is ‘yes’ to all the questions above, congratulations!
Look beyond a widget’s face value—look for how they can be integrated into your users’ journey to make it better.
Women In Spirits Share Their Biggest Challenges, Future Goals, And Role Models Ahead Of International Women’s Day
Though March 8 was International Women's Day, the entire month of March is dedicated to females around the world, these women celebrate their role in the spirits industry 365 days a year, as they continue to create waves in a traditionally male-dominated industry.💪
So, here we are with a group of female entrepreneurs, each with their own story and aspirations!🥳
Mara Smith, founder of Inspiro Tequila🍻
Her Goal - “My vision for Inspiro Tequila was not just to create a unique tequila, but also to support and inspire other female founders. She established the Inspiro Purple Bicycle Project to do just that; an initiative to provide financial support and mentoring for other female founders to help them get started, manage the bumps along the way, and move forward to realize their dreams.✨💭
"The master distiller for Inspiro Tequila, Ana Maria Romero Mena, is truly a role model for her," she says. She is legendary as one of the only female master distillers of tequila.
Brittany Merrill-Yeng, founder of Skrewball Whiskey
"My husband is a Cambodian refugee, and my parents were teen parents," she says. Neither of us had a lot of money growing up. Skrewball has always looked for ways to give back as they have expanded. They virtually emptied their bank account to donate to the bar and restaurant staff when the Covid-19 shutdowns began. 🦠😷
She also reached out to Women of the Vine and Spirits to establish a first-of-its-kind network📡 for female bartenders to help them get through this difficult period. They continue to explore ways to give back not only monetarily, but also in terms of their time and resources.
Her Biggest role model: “My first spirits convention was Women of the Vine and Spirits, which introduced me to many of the women leading the industry.
Catalina Bentz, founder of Catan Pisco
Her Biggest Challenge: “Being accepted as a female owner of a spirits brand. It was shocking to discover at my initial meetings (with my manufacturers during product development), how most of them assumed I was the representative or some sort of assistant in the company.
Once they realized I was the owner and decision-maker, a different level of respect became heavily apparent. Because of this experience, I am no longer shy at immediately introducing myself as the founder and owner of Catan Pisco.”
Her Biggest Goal: “I am very passionate about being a female voice in this industry, who is diversifying and aiming to equalize the industry. To be honest, I don't remember ever feeling truly passionate about being a Latina female until I launched my brand and started my business. 👩
I had no idea going into this, of the deep cultural and controversial layers that would unfold before me, nor what I would personally be representing, but I do know how important it is for other Latinas, and females as a whole, to feel inspired and unafraid to truly pursue their passions and dreams as an equal human in this world.”☺️✨💭
Louise McGuane, founder of JJ Corry Irish Whiskey
Her goal - "Inclusivity" is the most important goal. "There are more folks who are consuming whiskey in whichever way they want.
Her role model - Nicole Austin [distiller and general manager, George Dickel], Rebecca Jago of Last Drop, who has what she considers to be the world's most luxury spirits brand.
TOP READS FOR THIS WEEK
🕺Disco Raises $20M to Unify the Next Generation of Online Merchants
💸DBGI records 766% Increase in E-Commerce Revenues for January and February
📢 Creatd Announces Acquisition of DTC Hydration Brand, Basis
❓ WhatsApp may soon get the Facebook chat feature
🎥 TikTok blocks new video posts in Russia
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