Good Morning readers!🌞
How have you all been doing this week?
We hope you've had a stellar couple of days!
Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more.
Alright, so let's get right to it!
This newsletter is going to dive into :
🛍 What’s happening in the D2C world
🛍 D2C - A ticket to opportunities,
🛍️ Brand of the week,
🛍️ Top reads for this week and
🛍️ In need of a job? We've got plenty awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
WHAT’S HAPPENING IN THE D2C WORLD?
Well, we guess by now that you all are well aware of Amazon's subscription boxes, which range from lip balms to men's and women's clothing. Something new, fun, and exciting has come onto Amazon. Ever heard of Barkbox? This is a D2C brand that gives dog lovers healthy treats with specific needs kept in mind. If you want to see its contents, you can watch Oliver receiving his own Barkbox treat.
Barkbox used to sell its products solely on its official website but now, has used Amazon in the process. There are quite a few other D2C brands like Sips by Box and Toy Box Monthly that give out boxes of tea and toy goodies. Amazon has given access for third-party subscriptions to take place, and now, it's one big marketplace for people to sell their products.
There has been a 9% jump in subscribers since February 2020. People initially subscribed to such services due to boredom, loneliness, and other issues caused due to the pandemic. But that doesn't seem like the case anymore. Around 50% of people have been sticking to their subscription due to its reliability, even now, after the pandemic has passed.
Also, 60 percent of the signup process has been highly improved, which pretty much also means that consumers are more likely to run into them, on a platform where they go on a day-to-day basis; Amazon. The US is where almost half the e-commerce experience of Amazon takes place! Isn't that fascinating?
Amazon is promoting those boxes as much as possible and is in a way doing the same with the coming Prime Day discounts for sign-ups to make sure that consumers are aware that whatever kind of subscription they need, they can look for it on Amazon. The 'Everything Store' will not just belong to consumer goods, but will also belong to startup subscription services developing around them. We have also reached out to Amazon to hear more on this...
How does a Direct To Consumer (DTC) business give you a ticket to more opportunities? Why should you sell it?
Remember a time when your parents would always say to either pursue becoming a doctor or an engineer or maybe strive for other opportunities? Has that happened to you? Have they said, “Follow your dreams"?
Your dream can be one of many. You have many opportunities lining up for you when you choose to own your own path. Developing a DTC brand from scratch requires a lot of hard work and entrepreneurship skills, to begin with.
Tap below to know more 😁
BRAND OF THE WEEK is...
Pattern, headquartered in New York City, formerly creative agency Gin Lane, raises $60M of debt and equity capital to acquire Direct-to-Consumer (D2C) home-centric brands and announces acquisition of GIR. Kleiner Perkins, RRE Ventures, Primary Venture Partners, and participation from new investors Victory Park Capital, HOF Capital, and RSE Ventures have been included to run the financial department.
GIR which is a.k.a Get It Right will connect to Pattern’s other brands such as Open Spaces and Equal Parts, on the newly relaunched PatternBrands.com, the company’s platform provided to its customers to make their lives easier by bringing together home goods products and shared values to shop from.
"Working with the team at Pattern, we saw our own relentless drive mirrored back to us—the enthusiasm, the desire for a challenge, and the deep satisfaction of repeatedly delighting customers year after year", said Samantha Rose, Founder, and CEO at GIR.
Gin Lane was a creative agency that developed and aided D2C businesses and digital experiences for more than 10 years. It was involved in various industries, namely, food, personal health, beauty, telemedicine, and fashion. THEY MADE $15 MILLION WORTH OF MARKET SHARES! They also did witness firsthand the troubles various entrepreneurs faced over the course of years in launching their D2C brands into a highly competitive market.
“From our shoppers, we kept hearing a desire to shop more home-goods products that shared our values, in one place. From our community of DTC business owners around the country, we saw that the growth-at-all-costs business model for technology startups can’t be applied in the same way to e-commerce businesses. Our acquisition of GIR is the first step in fulfilling our mission to reimagine what a successful exit looks like for DTC brands and we look forward to bringing more businesses on board in 2021 and beyond,” said Suze Dowling, Co-Founder and Chief Business Officer at Pattern.
TOP READS FOR THIS WEEK
🧼 Unilever grows the DTC empire with Paula’s Choice deal.
👕 Women's Apparel Brand J.Jill Sees D2C Net Sales Surge.
📞 The D2C Summit By Inc42 Plus: India’s Largest D2C And Ecommerce Conference.
🍿 Netflix online store launch: Netflix eCommerce to offer merch for popular Netflix shows.
😷 Direct To Consumer Telehealth Services Market is Predicted to See Lucrative Gains Over 2021-2027.
🌱 cbdMD exec says the future bright for brands with enough cash and the right ethos.
In need of a job? We've got plenty awaiting you!
CHOOSE SUCCESS below and have a great week! 'Get that D2C business runnin'.
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