#48 The Least Boring Weekend Newsletter
Good Morning readers! ☕
Ho Ho Ho!🎅 Almund wishes all of you peace and joy all season long, MeRry ChristmAs and happy holidays! 🥳🌲
Have you all been waiting for our ebook too? Here it is. 🥳
Future of D2C in a Web3 world - Part 1
E-Commerce is the buying and selling of goods over the internet, and it has been a long-term trend.
The three key aspects of E-commerce are advertising, selling, and completing the transaction online. Web 1.0, often known as Web 1, was more about discovering "anything" in a web tangle. Companies like Orkut, Yahoo, and the Blue Nile can be found on the internet.
The dot-com economy collapsed as a result of the liquidity crisis. Facebook, Twitter, and LinkedIn are three of the most well-known firms to have emerged.
Strange behavior is no longer frowned upon, as there is a myriad of different areas online where you may "meet," "connect," and "become friends." 👭
Because it operates in a centralized environment, trading products and services on an e-commerce site involve a large number of third-party executives.
The commission distribution is enormous due to these middlemen; however, by activating NFTs, third parties are no longer involved. Businesses have profited from NFTs' adaptability, with the NFT mix for e-commerce sites having greater lucrative potential.
Don’t miss out, get your guide to know more!
Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more.
Alright, so let's get right to it!
This newsletter is going to dive into :
💵 Jack Dorsey Stirs Uproar by Dismissing Web3 as a Venture Capitalists’ Plaything
👌 Challenges & Advantages of Giving Omni-channel Experience To Your Customers.
🌏 The Perfect Christmas Gift? Cash.
📜 Top reads for this week
👩🏻💼 Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
D2C x CRYPTO
Jack Dorsey Stirs Uproar by Dismissing Web3 as a Venture Capitalists’ Plaything
Jack Dorsey, who just stepped down as CEO of Twitter Inc, has taken to the service he co-founded to express his discontent with so-called Web3 technology and venture capital firms like Andreessen Horowitz's engagement.
Web3, a still-undefined phrase for blockchain-based, decentralized services and technology aimed at replacing the internet as we know it, has gotten a lot of attention and financing this year, with Andreessen Horowitz among its most vocal supporters.
The most prominent incarnation has been the trading of non-fungible tokens, or NFTs🎟 , on the Ethereum and Solana blockchains, with many companies now investing in the development of decentralized apps and games for those platforms. 🎮
“You don’t own ‘web3’,” tweeted Dorsey. “The VCs and their LPs do. It will never escape their incentives.”
The tweet received over 16,000 likes and tens of thousands of retweets ( Crazy 🤯 ). Many others responded with phrases like "strongly disagree" and "dead wrong," while others expressed support. 💬
Elon Musk, the CEO of Tesla Inc., joined the conversation by asking if anyone had seen Web3, to which Dorsey replied, "it's somewhere between a and z," implying that it's under the ownership of a16z, the venture capital firm founded by Marc Andreessen and Ben Horowitz.
Challenges & Advantages of Giving Omni-channel Experience To Your Customers
Today, let’s take a deep dive into one of the most important pillars of D2C marketing—the omnichannel experience.
An omnichannel retail experience for your customers is a well laid-out and constructed user experience designed for any channel your customer might wish to use to interact with your D2C business online. That means, your omnichannel experience remains the same across all platforms, be it a physical outlet, website, app, etc.
Careful not to confuse it with multi-channel marketing. Let us walk you through the differences real quick.
Multi-channel experiences for your users are all about finding the right fit.
All your channels for communication here are aligned, not with each other, but with your customer. Your job is to figure out which mode is ideal for a particular customer.
A feature of the multi-channel strategy is the difference in information, depending on the way your customer interacts with your business. For instance, one might view a product on the website and log into the app only to find an additional discount that is applicable in their region!
Multi-channel strategies are ideal for businesses that have a lot of variety to their customer demographic and personas as it gives them a lot of flexibility for various marketing tactics.
On the flip side, you've got omnichannel experience. Omi-channel experiences for your users are all about being consistent everywhere!
All your channels of communication here are aligned with each other, providing the user with a holistic service that is the same, regardless of the media used.
This gives your brand and channels an air of sophistication. Additionally, this strategy builds immense trust with your audience since they see the same information across every channel, such as website, app, ads, etc.
Variety in demographic or not, it is a great practice to give an omnichannel experience to your customers, especially when they are visiting your D2C business for the very first time.
Great! Now that you know all about the differences, let’s take a closer look at omnichannel experiences and how your business can benefit from them.
#1 Catch Them Where They Are
The benefit is quite literally in the name! Omnichannel experience for your customers allows them to be able to find and reach you from anywhere in the world across any channel.
Social media accounts, organic search results leading to your webpage, targetted (Googles Shopping, Facebook, Instagram) ads leading to your homepage, or mobile apps—your audience is looking for you everywhere.
#2 More Customer, More Satisfaction, Even More Customers
Since your customers can shop from your business most conveniently while enjoying your transparent service across all channels, there is no doubt that you would see a rise in the number of satisfied customers interacting with you.
#3 Full Control!
Your omnichannel presence across the entire business pipeline allows you to be in extreme proximity to your customers. From social media comments to webchat queries, you are in complete control of the brand’s online presence.
#4 Convert More, Convert Better
Since you’ve got complete information on every channel, your customers don’t need to navigate between various channels to receive your services. This allows more conversions, ergo better results.
#5 All-Round Convenience
With a holistic approach to advertising, marketing, and customer support online, having an omnichannel experience can be extremely convenient to you and your customers. While they get to enjoy easy navigation through the services/products, you get the joy of easy maintenance of the services. With similarity in content across all channels, any changes or updates are easy to make.
#6 Optimise The Optimization
A sudden influx or retreat of customers, new demographic of people approaching the business, or perhaps, a new buyer persona to target, any change is easier to make when you’re well-informed; and that’s where an omnichannel experience helps.
This gives you centralized data across all your channels to help you restrategize, whenever and wherever you want.
#7 Cheaper, DUH
Opening and maintaining a physical retail store is expensive and tedious. Additionally, you would need to accommodate a team for your business and manage their contracts, incentives, etc. So, if you’re looking to branch out, shifting to an omnichannel D2C strategy would be ideal, as we move to 2022.
Running on an omnichannel model doesn’t require your brand to appear different everywhere; your customers aren’t looking for variety, they are looking for consistency. Build your brand’s presence online, create meaningful connections with your customers and watch the magic happen.
So, when are you making the change?
WHAT’S COOKING, HUH?
The Perfect Christmas Gift? Cash.
You've come to the perfect place if you still haven't bought a holiday gift for someone ( all the Last moment gift searchers unite here 🔍) — or anyone over the age of 12 for that matter.
The most crucial question throughout the holiday season is what constitutes a gift and how much it is worth.
Frequently, what we buy is incorrect ( Huh?)🤨 , causing personal budgets to collapse. Gifts are always more expensive than intended. The average annual cost is $650, which does not make anyone happy. People offer lavish gifts to partners who have broken up, and even worse. ( Ouchh)
One out of every five people goes into debt over the holidays.🥺
Every year, we look for a way to reduce deadweight: white elephant parties, $20 limitations, couples vowing "no gifts this year, honey," and charitable donations instead of gifts. Alternatively, we can consider making a thoughtful handcrafted present. (Aww)
We, on the other hand, are hesitant. In the run-up to Christmas, we still click on Amazon and rush to the malls in a frenzy. ( Amazon - Our last minute go-to place😂 )
Despite the suggestion to spend less on gifts since they aren't worth much, economics takes a back seat at this time of year. That's because gifts are about something else. They're frequently the initial step in forming a social bond. Relationships break down when gifts are denied or not reciprocated. (Weird🧐)
They are also solely commodities exchanges. They aren't even gifts. This year, according to JP Morgan, the expenditure would be down, primarily on airfare and lodging, owing to fears about the omicron variant ( No, not another virus🚫 ), but also on retail purchases, owing to inflation concerns.
However, damaged relationships caused by the epidemic and overall price hikes practically force us to pay more than we wish.
While the Internet makes cost comparisons of options easier, it also makes it easier to spend more than you intend owing to impulse purchases and rising delivery prices. 📮
TOP READS FOR THIS WEEK
👗Skio raises $3.7M to help brands on Shopify sell subscriptions
🐊 Crocs to acquire Heydude footwear brand for $2.5B
⚫Supergoop sells majority stake to Blackstone
🌺 Flower Co. has raised $16 million in Series A financing led by an unnamed venture capital firm firm
👟 Crocs Snaps Up Footwear Brand Hey Dude For $2.5 Billion
In need of a job? We’ve got plenty awaiting you!
CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.