#44 The Least Boring Weekend Newsletter
Good Morning readers!🌞
Are your weekend plans sorted? 🍻
Facebook takes a step toward building the metaverse, opens a virtual world app to everyone in the U.S. 🤷♀️
D2C x METAVERSE
The metaverse is about to begin a period of rapid growth( It already has) 🥳. Alongside massive digital giants like Google and Facebook, smaller crypto initiatives, producers, and games provide content and meta platforms (Meta).
Here are the 6 Global companies building up the metaverse.
👉First up is Microsoft
Microsoft is concentrating on virtual workplaces and working spaces. To provide a persistent virtual office experience, the software will be available on ordinary devices and VR headsets.
👉 Adding on to the list we have Google
Sundar Pichai, the CEO of Google, described the metaverse as "developing computers in an immersive way with augmented reality"( That’s true) in a Bloomberg interview.
At the moment, Google's focus is on connecting us through augmented avatars that combine the digital and physical worlds. While we haven't seen a comprehensive metaverse proposal from Google, the groundwork appears to be in place.
👉 Facebook (Meta)
Facebook has been one of the most outspoken proponents of large-scale metaverse development(Duh). We can already observe some of their metaverse advancements on a smaller scale:
1. Virtual Reality 2. Project Cambria and 3. Horizon Marketplace Despite
New financial systems and processes are being established thanks to the metaverse, and Binance is assisting with the infrastructure.
The Binance Exchange also has a wide number of metaverse token pairs to choose from. Creating liquid markets for the metaverse aids in the expansion of the sector.
👉 Epic Game
The epic game metaverse strategy is broken into two components. To begin, it wants to improve the user experience and technology so that it can accommodate more people. It also seeks to aid developers in the creation of high-quality 3D metaverse elements.
This company is situated in China and is one of the world's largest video game developers and messaging service providers. They've stated publicly that they intend to focus on gaming as an entry point into the metaverse using their existing technology.
The metaverse development race has already begun. However, unlike previous technologies, the metaverse has a lot of room for innovation without overlapping. This is where we may see direct competition between big-budget firms and small crypto teams. Regardless of who "wins," rapid innovation and progress are expected.
Whats(h)app, social media?
BUDGET PLANNING FOR 2022
This year can be compared to Usain Bolt's pace (get it?).😂
It’s time to think ahead ( No, not planning for new Years) a little more ahead. It's time to think about 2022 and how we are going to plan our budget for it. 💰
Investing in what is going to happen next helps your company expand. You grow your business by investing in various products and marketing tactics that help you generate new leads and convert them into sales.
And here’s where you can invest your budget in
With your sales team feeling strapped for time this year, videos of all types, especially short-form videos, have a huge possibility to impact your marketing and sales processes.
Here are three suggestions for making workplace videos:
Answers to the most frequently asked sales questions. Allow someone to answer the question in front of the camera! ( Engagement increases too) This boosts their faith in your business and its products or services.
Videos that explain the costs.
Discuss pricing and common objections to your price openly and honestly. This will be extremely beneficial to potential clients when they filter down their choices.
Videos for sales.
Your salespeople can generate movies that give the impression of personal engagement with leads to assist them to proceed through the decision-making process using free (or virtually free) screen capture/webcam software.
🙆 Supporting Content for the Buyer's Journey
Use this chance to pick their brains on the most common objections and questions they receive now that more of your sales force is at home or in the office.
Content that enhances the experiences of current customers - To establish a knowledge base, talk to your customer support personnel about the queries they get. ( It always helps)
💃Influencer marketing will continue to be a major source of leads and money.
After short-form video content and inbound marketing, this strategy is the third most important trend they aim to focus on. ( Still on the top 3)
This is because it provided the best returns for brands in 2021. Influencer marketing was chosen by 11 percent of marketers as their top ROI driver from a list of 27 approaches and strategies.
🔊 The importance of audio material will increase.
What if in a few years, you won’t be reading this but listening to it? (Cool, right?)
When it comes to content marketing, data reveals that video is the clear leader (Already dropping hints).
Audio, on the other hand, is steadily making its way into the mix. In 2022, many marketers aim to expand their investment in podcasts ( And why not), which is a positive indicator.
🔂 CRM, Marketing Automation, Sales, and Customer Service all in one software system
Marketing, sales, and customer service must all work together to generate leads, close deals, and continue to delight customers so they will return and refer others to you. Ensure that all of your interactions with an individual are captured in the same software system. One of the most important ways to keep everyone on the same page across these departments is to be sure all of your interactions with an individual are captured in the same software system to avoid loss of crucial info during transmission.
📩 Email Marketing
It is one of the most valuable methods in which your company would want to invest in the coming year, as this method because will produce insane results.
Email marketing allows you to segment your audience to send them tailored content that is relevant to their needs.
Take IOS updates as an example; you're probably aware of the iOS 14.5 updates that have been released; in this case, email marketing is a go-to space because ad spends have increased drastically now.
Email Marketing is an excellent and most economical method for nurturing leads towards the conversation.
That concludes a list of some of the most important themes in which marketers will invest in 2022. Marketers have a busy year ahead of them, with frequent video/audio content on social media and creating a solid inbound marketing strategy.
TOP READS FOR THIS WEEK
🎮 Sayollo Launches Direct-to-Consumer in-game Marketplace gComm and Selects Verte's Technology to Enable its eCommerce Ecosystem
☝ Solo Brands beats expectations in Q3 with revenue up 138%
🆕 Wayfair plots 3 new stores in 2022
👞 Nike will stop selling sneakers at DSW, one of the largest U.S. shoe chains
🐦 Twitter announces it's acquiring Quill, expect major overhaul to Twitter DMs
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CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.