#34 The Least Boring Weekend Newsletter
Good Morning readers! ☕
How's your holiday season going so far?🥳
COP26 News Alert: The European Union Press Leaders are going to include nuclear in the clean energy mix, isn't that insane? 🤯
D2C x CRYPTO
Cryptocurrency investors interpreted Facebook's renaming as a sign of increased acceptance of the metaverse movement. This coincided with a surge in interest in cryptocurrencies, and Meme coins like Dogecoin (DOGE) and its dog-faced competitor Shiba Inu (SHIB) saw significant gains, prompting worries about whether Robinhood Markets, Inc. will add more of these coins to its trading platform.
DOGE is a coin, not a token, which means it has its own blockchain and can be mined. SHIB, on the other hand, is a token that exists on the Ethereum (ETH) blockchain.
Do you know that one of the most significant differences between the two is supply? With SHIB having a supply of one quadrillion and DOGE having a current supply of 132 billion?
"Dogecoin, often referred to as 'the people's coin', is being rapidly accepted and adopted internationally," says Hello Pal Founder and Chief Executive Officer, KL Wong. "We remain committed to our crypto mining strategy and the implementation of cryptocurrency within our social platform, so this upgrade will help us achieve this goal."
Through a sweepstakes cooperation with fast-food behemoth Burger King, Robinhood, the trading platform, is offering free DOGE, as well as Bitcoin (BTC) and Ethereum (ETH).
The crypto market is still reeling from Facebook's decision to change its name to Meta Platforms, Inc. Here's what a few people have to say about it:
"They are essentially trying to build what many of us have been building for years but rebrand it as their own.”
“Facebook has made this early name change to essentially secure the new trademark legally as soon as possible as more brands become interested.”
Meanwhile, another cryptocurrency, Decentraland (MANA), soared in response to Meta's announcement.
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USER-GENERATED CONTENT 101
Consider this for a moment. Would you rather have a perfect image of a brand or honest content that provides you a genuine view of the brand and its product if you were a customer?
“90% of consumers say User-Generated Content holds more influence over their Buying decisions than Promotional Emails and even Search Engine results.”
It was initially difficult for businesses to not post polished professional material for unpolished consumer content. But, as phone cameras have improved and Social Media platforms make User-Generated Content more accessible, it's no longer something marketers can afford to ignore (not promoting any brand, haha😝).
Do you know where Marketers look for User-Generated Content and how it benefits them?
👉🏻 Because Social Media has such clout, it's safe to assume that this is where brands will find User-Generated Content. Social media platforms like Instagram, Facebook, Twitter, Tiktok, YouTube, and others enable brands to generate the content generated by the customers. This assists brands in revealing market strata while increasing audience engagement.
👉🏻 What is a brand's advocate, and how can word-of-mouth marketing help it gain traction? Reviews and testimonials, of course! Customers will have a better knowledge of the brand's deliverables if brands build trust in their minds.
👉🏻 Do you know that visually appealing content on social media platforms encourages visitors to scroll, investigate, and consume a wide range of content? Yes, it attracts more viewer attention and promotes brand exposure.
👉🏻 Hashtag campaigns have changed the way people promote themselves on social media. They play a key role in generating user engagement, involvement, brand exposure, and exponentially expanding the reach of a business. The brand only creates hashtags to encourage its audience to create content, resulting in more leads and conversions (how strategic😅).
Brands have been known to take photographs that have been uploaded online without giving due acknowledgment or creating a contract with the author, which can cause issues and discourage them. Why should Brands still incorporate User-Generated Content?
👉🏻 People don't trust marketers, but they do trust real people.
👉🏻 Consumers prefer companies that share their values, brands with whom they can connect on a personal level, and brands that "get them."
👉🏻 The use of User-Generated Content draws audiences together. Rather than being an "us versus them" environment in which brands are continuously attempting to win over customers, UGC brings everyone together in one big happy family.
👉🏻 The beauty of user-generated content is that consumers control the show, and marketers don't have to spend money on efforts that may or may not succeed.
👉🏻 When consumers are exposed to a Combination of Professional Marketing Content and User-Generated Content, brand engagement rises by 28%, resulting in a higher Return on Investment.
Do you realize that leveraging User-Generated Content can help you maximize your marketing efforts?
👉🏻 Showcasing original, distinctive, diverse, and vivid User-Generated Content on your Website may speak for the brand, increase user engagement, brand awareness, and credibility while also indirectly enhancing the website's search engine position.
👉🏻 You can also make it shoppable by condensing the purchasing process into a few simple steps.
👉🏻 Reposting is a terrific method to show your appreciation for your customers' efforts while also increasing credibility and curiosity.
Remember to Ask for Permission before posting it anywhere and Always Always Always (giving a dramatic effect, you see😂) give Credits.
WHAT’S COOKING, HUH?
When it comes to cookies, who doesn’t love them? Not all cookies are edible, though, and it is those nonedible ones that consumers have become frustrated with.
Online firms can track only limited amounts of consumer data, so for a company relying on the internet to market and/or sell its products, these restrictions promise to disrupt their business.
It's an unforeseen effect of the privacy drive, and it might hurt sales for e-commerce companies that rely on this information to make appropriate product recommendations and provide a flawless online buying experience.
So, what exactly does a Cookie do, do you think?
Cookies are little files that websites send to your device and use to track and remember information about you, such as what you have in your shopping cart on an e-commerce site or your login credentials. These pop-up cookie alerts that appear all over the internet are well-intentioned and are meant to increase transparency about your online privacy.
Marketers can deliver customized information and track interactions across devices and touchpoints with third-party cookies. Let's imagine a user visits Amazon to look for a specific item and then departs. Amazon will use third-party cookies to show advertising for that product on other websites. On the other hand, First-party cookies are accepted automatically.
Third-party cookies are going away. Several browsers have banned the use of third-party cookies. Google’s Chrome, which holds a 65% market share, is also planning a ban on its use.
But why is it that Cookies are Banned?
The global push for more private browsing sessions is behind the ban on cookies. Businesses face a technical hurdle as a result of this. To locate prospective customers and provide them with things that they are likely to buy.
But, don't you believe that firms can invite customers to join a loyalty programme or sign up for regular emails and marketing newsletters?
“If businesses aren’t addressing a cookieless world now, they’re already behind. Rather than paying for tracking data stealthily, arrangements can now be made between those companies seeking the data and the individuals themselves,” Nick said. “This builds customer loyalty and trust in the sense that retailers and other companies can now much more openly hold customer data because it has been provided by the individual in exchange for some form of compensation.”
“It’s coming, it’s going to happen, and the more prepared you are when it does happen, the better off you will be,” Waldorf said.
TOP READS FOR THIS WEEK
🍔 Burger King is giving out cryptocurrency to Loyalty Members.
👟 Allbirds prices IPO above range, putting more points on the board for D2C startups.
🍿 D2C Sensation Opopop, Creators of Flavor Wrapped™ Popcorn Kernels, Unveils Gourmet Flavors to Celebrate the Holiday Snacking Season.
🛒 Bed Bath & Beyond launches an online marketplace, partners with Kroger.
💿 Cart.com and Google Cloud Partner to Accelerate D2C Ecommerce Revolution.
👠 Steve Madden Just Had Its Biggest Quarter Ever, Thanks to Marketing Plays, Handbags, and D2C Growth.
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