#23 The Least Boring Weekly Newsletter
Good Morning readers!👀
It’s good to be back with some rousing news for y’all!
For restaurants that peddled plant-based versions of their menus to appeal to meat-conscious consumers, the novelty is already wearing off.
“Plant-based meat is not at the top of the list for many restaurant operators right now. It’s more about selling the core menu items and doing the best”, says BTIG LLC analyst Peter Saleh.
Restaurants are still trying to figure out what customers want, and some are doing it without the big faux-meat brands.
Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more.
Alright, so let's get right to it!
This newsletter is going to dive into :
📜 Top reads for this week,
🌏 what’s cooking, huh?
👩🏻💻 Whats(h)app, social media?
👌 How to win the loyalty of customers before Halloween?
⬇️ Customer rate going south? Where and why do you lose your customers?
🙎 BRAND of the week - FANNIE MAY
👩🏻💼 Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
TOP READS FOR THIS WEEK
🍮 Hungryroot co-founder’s new venture, Noops, a plant-based pudding startup, raises another $2M.
🕺🏼 TikTok tops 1 billion users like social media app's growth surges.
👶🏻 Facebook postponing Instagram for kids amid uproar from parents, lawmakers.
🔗 LinkedIn is testing a new, paid ticketed events service.
🧴 Hims & Hers debuts anti-aging, acne skin care products.
🏠 HomeGoods launches e-commerce arm.
💻 Livestream shopping platform NTWRK raises $50M.
WHAT’S COOKING, HUH?
If you walk around a supermarket in the United States or Europe, you'll see several empty shelves. This is because supply channels between Asian manufacturing and grocery stock rooms are blocked at practically every point. But, with rising prices and sporadic supply, it'll only be a matter of time before consumers begin buying in bulk once more, this time to avoid future sticker shock.
Some industries are being hit worse than others. A lack of packaging, such as aluminum cans, has harmed the beverage industry.
However, further tweaking is required. To reduce complexity, stores may have to reduce the number of products available, leaving consumers with fewer options. This way, grocery stores must be prepared for the worst-case scenario.
When prices rise, customers are more likely to take action and modify their habits. Shoppers begin by switching from more expensive to less expensive items. That means foregoing well-known brands in favor of more cost-effective private labels.
Then there's bulk purchasing and crowdsourcing. With food prices anticipated to soar even higher, buyers may decide to stock up on pet food while they still can.
Up until now, grocers haven’t had a bad pandemic. That may be about to change.
WHATS(h)APP, SOCIAL MEDIA?
HOW TO WIN THE LOYALTY OF CUSTOMERS BEFORE HALLOWEEN?
A strong rewards program is key to winning and retaining customers long-term. Offering extra rewards during and before Halloween that customers can redeem once it's over, works like magic. When you build out your Halloween promos and rewards, make sure to think about how you can leverage these rewards once the Halloween season is over.
E-mail and SMS
E-mail and SMS communication channels are an opportunity to build community and make your customers feel passionate about your brand. While you have their attention right before Halloween begins, be sure to include content that is of value, mission, and community-driven. Being strategic about your Halloween messaging can help you build the long-term loyalty of the customers. Give them more value than just promotional offers!
Smooth Returns and Exchanges
31% of shoppers said that a long-return policy period is key in making their holiday buying decisions. Always remember, the holiday season is extended on both the front and back end, so your return policy should be more generous in length than it probably ever has been before. Returns jump by 31% during the holiday season so, using a smart returns platform and creating a Halloween return and exchange plan is crucial to retaining revenue.
At the end of the day, customers want their holiday experience to be smooth, friendly, and honestly…fun!
Customer rate going south? Where and why do you lose your customers?
Have you ever sold lemonade from a lemonade stand? That’s business in a way, isn’t it? If you did so, did your customers approach, leave comments and leave you thinking about all the necessary changes that needed to be made? Did you react accordingly? Or did you leave it as it was?
There’s a knack for making a customer applaud your business, your strategy, and most importantly, you. Customer retention is crucial for any business.
Tap below, to know more!
BRAND OF THE WEEK is…
Fannie May, a luxury candy brand founded in 1920 and owned by the Ferrero Group since 2017, is launching a new direct-to-consumer website for new and existing fans across the country.
Customers in the contiguous 48 states can create their own "Create Your Own" premium gift boxes by choosing from a variety of chocolates.
"For over 100 years, Fannie May Premium Chocolate has been delighting the Midwest with premium chocolate made with care and craftsmanship," said Jennifer Peterson, Brand Director at Fannie May. "As the fastest growing premium chocolate brand, we are thrilled to share our American-inspired flavor profiles with the nation at large and look forward to anchoring celebrations and new traditions in generations to come."
Fannie May's favorites include Trinidads, Carmarsh, Vanilla Buttercreams, Mint Meltaways, Caramel Pecan Pixies, Peanut Butter Buckeyes, S'mores Snack Mix, Milk Chocolate Peanut Butter Pretzels, and an assortment of chocolate bars.
Ferrero has continued to invest in Fannie May since acquiring the brand in 2017. It recently remodeled its storefronts to look like 1920s American chocolate shops. In addition, to commemorate the next century of masterfully produced chocolate, the brand debuted new, vivid packaging throughout its entire line.
In need of a job? We’ve got plenty awaiting you!
CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.
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