#209 HTE -📢 Exciting Newsletter Alert: Discover, Connect, and DTC!
Hey there!
Welcome to the spectacular world of HTE, where the fun never stops!
Buckle up, because we're about to take you on a wild ride through the most mind-boggling marketing tales out there.
Get ready to unleash your e-commerce potential with Drip – the stress-free, all-in-one solution that'll have you shouting "woo-hoo!" in no time.
Oh, and hold onto your hats as Snapchat and TikTok go head-to-head in the ultimate social media showdown! 🎉
But wait, there's more!
Join us in celebrating the one and only Brand of the Week – the fabulous Elvie!
They've got the magic touch when it comes to empowering moms and rocking the e-commerce world since 2013.
And you know what's even cooler?
DTC brands are building in public, showing off their creative genius for all to see! 🌟
Plus, we've got the ultimate guide to unlocking Instagram Branded Content Ads – it's like having a secret weapon for marketing success!
And last but not least, we're spilling the beans on the untapped power of TikTok for Amazon sellers.
It's a game-changer, and we've got the scoop you won't want to miss!
So, grab your popcorn, put on your party hats, and let's dive into this marvelous marketing adventure together. Get ready to be amazed, inspired, and have a whole lot of fun! ✨
Here is what we have for you today!
✨Marketing Mayhem: Marketers Spend Over $1 Million on Agency Reviews, Seeking Transparency and Value
💥Unleash Your E-commerce Potential with Drip: All In One, Stress-Free
📈Snapchat Surges Ahead with 13.4% YoY User Growth, Briefly Overtaking TikTok as Fastest-Growing Social Media Platform in 2023
🌟Brand of the Week: Elvie
🎨Dive into the Creative Journey: How DTC Brands Are Building in Public
🔓Unlocking the Potential: A Comprehensive Guide to Instagram Branded Content Ads
🚀Power of TikTok: How Amazon Sellers Can Harness the Untapped Traffic Potential
Marketing Mayhem: Marketers Spend Over $1 Million on Agency Reviews, Seeking Transparency and Value
According to a recent study by the American Association of Advertising Agencies (4A's), ANA, and Advertiser Perceptions, it turns out that marketers are shelling out big bucks – we're talking about upward of $1 million – for these reviews. Yes, you heard that right – it's a pricey game!
So, let's break it down.
On average, marketers are spending a staggering $408,500 for agency searches and account reviews. But hold on, it gets even juicier!
If the current agency is involved, that figure drops slightly to $1.2 million.
Whew, talk about burning a hole in the budget!
Now, I bet you're curious about what drives this extravagant spending spree. Well, factors like reputation and performance play a major role in the agency selection process.
For instance, 45% of procurement respondents emphasized the criticality of a good reputation, while half of the brand marketers felt that an agency's performance was the key reason for considering a review.
But are these reviews really worth the time, money, and hassle? The study reveals that the process itself can be a long and cumbersome affair, lasting at least two months when the current agency is involved, and stretching over three months for new agency selections.
Yikes! No wonder it causes disruptions in daily tasks and delays in launching new campaigns, with a third of marketers reporting productivity declines.
One of the biggest gripes seems to be the lack of transparency in agency fee structures. Many agencies use this mysterious 'multiplier' method, leaving marketers scratching their heads and wondering about the real value they're getting. It's like trying to decode a secret language!
All these rising costs and disruptions are definitely shaking things up in the brand-agency dynamic. Some clients are even cutting back on their business with less transparent agencies – it's a clear sign of their frustration!
Now, before we start pointing fingers, let's remember that agencies are facing their own set of challenges. The infamous "Great Resignation" has caused a talent shortage and skyrocketing salaries, leading to increased overheads. In response, agencies are turning to AI capabilities to cut costs, but it might take some time for those savings and productivity gains to show up.
The million-dollar (literally!) drama unfolding in the world of agency reviews. It's a complex and ever-evolving game, but hey, what's a little drama without a bit of excitement, right? Let's see how this unfolds and keep our eyes peeled for more marketing madness!
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Snapchat Surges Ahead with 13.4% YoY User Growth, Briefly Overtaking TikTok as Fastest-Growing Social Media Platform in 2023
Snapchat is about to pull off a spectacular feat, zooming ahead with a stunning 13.4% YoY user growth in 2023! Move over, TikTok – Snapchat is about to snatch that fastest-growing platform crown for a brief moment!
Picture this: Snapchat is on fire, racing past its competitors with a sizzling growth rate that'll leave you breathless. With a whopping 12.7% YoY user growth, TikTok won't be far behind, but for a short while, Snapchat will reign supreme. But hey, don't worry TikTok fans, because come 2024, TikTok is set to make a sensational comeback and reclaim its title as the ultimate growth machine!
Oh, but that's not all – did you know that almost half of the world's population (48.3%) and a staggering 81.7% of all internet users are already part of the social media craze?
It's a global party, folks, and everyone's invited! The growth may have slowed down a bit, but the Middle East, Africa, and Asia-Pacific are still leading the charge with their insatiable appetite for social media goodness.
Now, here's a juicy tidbit: Snapchat is making some serious waves in India, where it's expected to hit a whopping 183.6 million users this year! And guess what's fueling this skyrocketing surge?
You got it – India's TikTok ban! Looks like Snapchat is sliding into the limelight with its entertaining features and winning hearts all around.
But wait, there's a twist in the tale!
As exciting as the future looks for TikTok, there's a potential hiccup on the horizon.
A potential ban could cast a shadow over TikTok's US growth, causing some uncertainty for all the TikTok devotees out there.
So there you have it, folks – the thrilling social media showdown that's making headlines!
Snapchat is about to steal the spotlight with its incredible growth, but TikTok won't be sitting on the sidelines for long.
And with over a fifth of the world's population dancing to the TikTok tune, the world of social media is alive and buzzing like never before!
So keep your eyes peeled, your fingers ready to snap, and your dance moves polished – the battle of the social media giants is far from over, and it's going to be one wild ride!
Brand of the Week: Elvie
Step into the enchanting realm of Elvie, the ultimate women's health tech brand hailing all the way from London, England! 🇬🇧
Brace yourself for a journey like no other, where modern magic meets cutting-edge innovation to uplift and empower mothers worldwide. 🌟
🤱 Unleashing the Power of Smart Breast Pumps: Say goodbye to clunky, old-fashioned breast pumps, and say hello to Elvie's game-changing smart breast pump! \
🚀 Sleek, discreet, and oh-so-clever, this beauty is designed for modern mamas who deserve nothing but the best. Elvie is all about making motherhood a breeze!
💪 Conquering Real Women's Health Issues: But that's not all – Elvie doesn't shy away from the real stuff!
They started their journey with pelvic floor Kegel trainers, proving that they're not afraid to tackle the important health needs of women. Empowerment is the name of their game, and they're here to bring positive change.
Elvie's marketing prowess is legendary!
They celebrate and uplift mothers without ever trivializing their experiences. It's no wonder they've earned the title of the "Apple of Women's Health" – a true testament to their chic and stylish reputation. 💃
💌 Unmatched Customer Care - We've Got Your Back! Elvie's got more than just magic up their sleeves – their customer service is a class apart! 💌 From the moment you become part of their family, they've got your back. With personalized emails and juicy tips, they're like your very own guiding fairy godmothers. 👸
So there you have it, dear friends – Elvie, the enchanting women's health tech brand that's rewriting the rules!
From smart breast pumps to empowering pelvic trainers, they're on a mission to revolutionize women's health. With their magical marketing and top-notch customer care, they're setting the bar high in the DTC world.
Dive into the Creative Journey: How DTC Brands Are Building in Public
Have you heard about the hottest trend taking over the world of Direct-to-Consumer (DTC) brands?
It's called "Building in Public," and it's shaking things up like never before!
Get ready to dive into the inner workings of your favorite brands and become a part of their journey from start to finish!
You know how DTC brands used to play it all hush-hush, perfecting their products and marketing behind closed doors?
Well, that's old news now! The Building in Public movement is flipping the script, bringing you right into the creative process from day one. No more secrets, no more mystery – it's all about open doors and inviting you to join the party!
So what's the big deal, you ask?
Well, by building in public, DTC brands are forging deeper connections with us, their loyal customers. It's like becoming part of an exclusive club, where trust and community reign supreme.
They're lifting the curtain and showing us the real people behind the brand – the passion, the dedication, and even the challenges they face. It's a behind-the-scenes extravaganza that makes us feel like insiders in the world of our favorite brands.
Transparency is the name of the game here!
These brands are sharing it all – from the very first spark of an idea to the nitty-gritty of production and even the financial milestones they hit. It's not just about being authentic; it's a declaration of love and commitment to meeting our needs and desires as customers.
Let me tell you a cool story about this DTC apparel company that rocked the Building in Public game. They took to Twitter and spilled the beans about their journey from the first sketch to the final launch. Can you believe it?
They asked us, their followers, to vote on colors and patterns – we had a real say in the magic they were creating! It made us feel like we were part of their success story, and boy, did that create some fierce loyalty!
And guess what?
Building in Public is not just about showering us with love; it's a win-win for both sides. These brands get to tap into our brilliant minds and gather feedback that they might have missed otherwise. It's like we're their secret weapon in making their products even better and tailored to our preferences.
And the fun doesn't stop there!
This approach even serves as a pre-launch marketing strategy. Can you imagine the excitement of following a brand's progress, eagerly waiting for that final product reveal? It's like Christmas morning, only better!
Of course, it's not all smooth sailing.
These brands need to walk a tightrope between transparency and keeping some trade secrets to themselves. Not every detail can be out in the open, but they're doing a fantastic job of striking that balance.
Building in Public is revolutionizing the DTC landscape! It's a whole new way of doing things that brings us closer to the brands we adore. So let's get ready to be part of something extraordinary, where transparency, feedback, and excitement reign supreme. It's a brand-customer love story like no other, and we're all in for the ride of a lifetime!
Unlocking the Potential: A Comprehensive Guide to Instagram Branded Content Ads
Social media has revolutionized how businesses advertise and connect with their audiences, with influencer marketing being one of the most effective strategies in this digital landscape.
Instagram, with its introduction of Reels, has become the platform of choice for many content creators.
However, with the increasing number of influencers on the platform, it can be challenging for brands to stand out.
This is where Instagram Branded Content Ads come in, offering a seamless way for businesses to partner with influencers and incorporate their content into ads.
Points:
Instagram Branded Content Ads enable businesses to collaborate with influencers and reach specific target audiences, leveraging the creativity and authenticity of their content.
Instagram's user base is generally more mature and affluent compared to TikTok, making it an ideal platform for influencer marketing.
The eligible formats for Branded Content Ads on Instagram include Reels Ads, Feed Ads (single image, video, and carousel formats), and Stories Ads.
Influencers need to meet certain eligibility criteria, such as having a professional account and adding the paid partnership label to indicate sponsored content.
Advertisers can collaborate with influencers and use their content by generating branded content ad codes, which allow brands to boost the content seamlessly.
Communication and clear agreement on terms between advertisers and creators are essential to avoid conflicts or misunderstandings during collaborations.
Instagram Branded Content Ads offer cost-efficient solutions for activating elevated ad experiences and targeting audiences effectively.
By leveraging influencers' content, brands can expand their reach, increase engagement, and achieve marketing objectives on Instagram.
Instagram Branded Content Ads provide a valuable opportunity for brands to collaborate with influencers and use their content for advertising campaigns.
By understanding the demographics of Instagram and TikTok, brands can choose the platform that aligns best with their target audience.
With the right approach and adherence to guidelines and eligibility criteria, brands can make the most of influencer marketing on Instagram and create successful campaigns that resonate with their audience.
Unlocking the Power of TikTok: How Amazon Sellers Can Harness the Untapped Traffic Potential
Amazon sellers are always on the lookout for new and effective ways to drive traffic and boost sales. While many are well-aware of the power of traditional advertising platforms, there's one underestimated traffic source that holds immense potential – TikTok.
With a staggering 71% of TikTok users reportedly shopping for products they see on the platform, it's time for Amazon sellers to take notice of this emerging opportunity.
Points:
TikTok's Shopping Power: TikTok's influence on consumer behavior is undeniable, with a remarkable 71% of its users expressing a willingness to shop for products featured on the platform. This indicates a high level of engagement and buying intent among TikTok's audience.
The Impressive Reach: The potential reach of TikTok ads is truly astounding. With just over a hundred dollars, one Amazon seller managed to garner nearly 50,000 impressions through a reach ad. This demonstrates the platform's ability to connect brands with a vast and diverse audience.
Targeted Advertising: Unlike some social media platforms, TikTok allows for precise targeting of ideal customers. With the ability to focus on specific demographics, interests, and behaviors, Amazon sellers can present their products to the right audience at the right time.
Cost-Effective Marketing: TikTok advertising currently offers a cost-effective alternative to traditional Amazon PPC campaigns. With ads costing a fraction of what sellers might pay on other platforms, it presents a budget-friendly opportunity for exposure.
Seizing the Opportunity: TikTok's advertising potential is still relatively untapped in the e-commerce sphere. By running multiple campaigns, sellers can generate significant views and engagement, ultimately translating into increased sales and brand recognition.
Ideal Customer Focus: The beauty of TikTok ads lies in their ability to attract the attention of targeted customers. Unlike generic marketing, TikTok campaigns can be tailored to resonate specifically with those most likely to become loyal customers.
Limited Window: As more businesses recognize the power of TikTok for driving traffic and boosting sales, the opportunity for cost-effective advertising may not last indefinitely. Acting now allows sellers to capitalize on the platform's untapped potential.
With over 71% of TikTok users expressing their intent to shop for products featured on the platform, Amazon sellers cannot afford to underestimate TikTok's traffic potential. Its cost-effective advertising, impressive reach, and ability to target ideal customers make it a powerful tool for driving traffic and boosting sales.
By tapping into the growing popularity of TikTok, Amazon sellers can stay ahead of the competition and unlock new opportunities for growth in the dynamic world of e-commerce.
📕 Top Reads Of The Week
Walmart rolls out half-price Walmart+ memberships for people on government assistance
Bubble expands to all Ulta stores
Brooklinen co-founder steps down as CEO
⚙️ HTE JOB BOARD: Plenty Of Jobs Await You!
➡️ Management Accountant - Clear Course
➡️ Wholesale Channel Lead - Driftaway Coffee
➡️ Associate Consultant (Global Benefits) - Lockton
➡️ Senior Customer Marketing Officer - SQA
➡️ Senior Marketing Executive - The British Red Cross
CHOOSE SUCCESS below, and have a great weekend! Get that D2C business runnin’.