Good Morning readers! 🌄
We know it's been a while, however, we hope that you have had a SPECTACULAR week!
We have something fun and interesting to share with you...
The Evolution of Dr. Martens
56 years; a very close 6-decade achievement is what Dr.Martens has gotten to. The progression from a German shoemaker that was preferred by older women, and then to a British icon and a big global brand is Dr. Martens' evolution.
The fact that the neo-Nazis have been affiliating themselves to this brand has caused the Southern Poverty Law Centre to place Dr. Martens under Racist Skinhead Glossary.
According to Benschott, "Dr. Martens' dilemma is that its core brand value is fans subverting and twisting the boots and shoes to their own personal needs, attitudes, and identity. Dr. Martens is also proud of its association with skinheads - albeit only multicultural, ska-loving skinheads."
Almund's newsletter will let you in on all kinds of tips for D2C brands and "much much" more.
Alright, so let's get right to it!
This newsletter is going to dive into :
📜 Top reads for this week,
🌍 Why are D2C brands eyeing the offline path after tapping online channels?
👏 Why you need to work on building your brand credibility,
⭐ BRAND of the week - SPOT
👩🏻💼 Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
TOP READS FOR THIS WEEK
💆🏻 Health and Wellness Brand Gaia Launches D2C Platform.
🤑 Revenue-based growth capital provider Ritmo raises €13.8 million.
👓 Blenders Eyewear launches in the UK and Ireland.
🌹 UK's Bloom & Wild raises further £50M funding and acquires French rival Bergamotte.
📱 Mohalla Tech raises $145 mn, Nium secures $200 mn in Series D, Cashify buys UniShop.
💸 Tiger in talks to back months-old Mensa brands at $400 million valuation
👩🎤 Amazon-backed Indian D2C beauty brand MyGlamm raises $71 million.
🥫 FMCG players reap profits with the D2C channel.
WHAT’S HAPPENING IN THE D2C WORLD?
In an announcement, Levy said, "Digital-based entrants into the human pharmacy space are indicative of an expectation of fast delivery and great service, and pet parents want the same experience for their beloved companions. Mixlab has the potential to fill that consumer demand while at the same time guaranteeing that the process is managed end-to-end by their trusted vet, which creates the winning recipe."
According to PYMNTS, "Propelled by a surge in pet adoptions amid the pandemic, the $100 billion pet care industry has never been larger. There are approximately 11 million more pet owners now as compared to before the COVID-19 pandemic."
Why do you need to work on building your brand credibility
Being an entrepreneur isn’t as rosy as it sounds. It’s pretty complicated as you set foot into this whole wide range of DTC businesses with very little to start up from.
Setting yourself apart from your competitors is probably your endgame, but to do so, you probably have to deep dive into strategies that make your brand look authentic, original, and credible.
Well, where there’s a will, there’s away. Once you’ve gained trust, maintaining it, however, is the task.
Tap below to know more 😁
BRAND OF THE WEEK is…
Spotprovides an on-demand injury insurance product that can act as a major complement to traditional health insurance. The US still suffers a massive healthcare crisis and there are approximately 30 million people who belong to the have-nots.
Maria Goy, Founder of Spot says, “Every major market was disrupted by some change of distribution, like Netflix and Airbnb. We are setting the foundation to drive change and the distribution of insurance.”
The customized injury insurance policies that delve into both D2C and other strategic partnerships is a business model adopted by Spot.
“We are focusing on bringing additional products that fill in holes and gaps in insurance and provide more education to the market. We are getting requests for alternative coverage. For example, people would rather have acupuncture instead of surgery, which is not easy for a typical policy. Ultimately, our big mission is how to create a community within our customers and drive engagement," says Goy.
The D2C model shows the company's policies in 42 states!!
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CHOOSE SUCCESS below and have a great week! 'Get that D2C business runnin'.
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