Good Morning Readers! Here’s to wishing for a successful day ahead! In a case involving allegations that it was a "similar brand," a small fashion firm defeated high-street giant Zara. The Darlington-based company House of Zana has received legal threats from the retailer. The apparel line's owner Amber Coterie debuted it online in 2018 and established her first physical location in Darlington a year later. When it tried to trademark the House of Zana moniker, it was met with a notice of the complaint and a letter from attorneys for Zara claiming that the brand was "ideologically identical" to theirs and the target audience was "deceptively similar."
#113 The Least boring Weekly Newsletter
#113 The Least boring Weekly Newsletter
#113 The Least boring Weekly Newsletter
Good Morning Readers! Here’s to wishing for a successful day ahead! In a case involving allegations that it was a "similar brand," a small fashion firm defeated high-street giant Zara. The Darlington-based company House of Zana has received legal threats from the retailer. The apparel line's owner Amber Coterie debuted it online in 2018 and established her first physical location in Darlington a year later. When it tried to trademark the House of Zana moniker, it was met with a notice of the complaint and a letter from attorneys for Zara claiming that the brand was "ideologically identical" to theirs and the target audience was "deceptively similar."