#174 HTE - Tick-tock, Meta's got verification!
Happy weekend, lovely readers!
I hope you're all ready to kick back and enjoy some well-deserved R&R. And what better way to get your weekend off to a great start than with some fantastic tips and tricks from HTE’s newsletter?
Whether you're a DTC brand looking to boost your sales, or just someone looking for some fun and interesting content, this newsletter has got you covered.
Alright, so let’s get right to it!
This newsletter is going to dive into:
🙌🏻 Microsoft Joins the AI Race with ChatGPT's Help - Your Workplace Just Got Smarter
🤯 Still don’t have an influencer program for your brand? Avoid being the boring guy…
🖖🏻 6 Tips for Future-Proofing Your Ecommerce Supply Chain and Logistics
🥇 Biodegradable Period Care Brand that Gives Back, Cares for the Environment, and Celebrates Culture!
🤞🏻 Get your blue checkmark for a price: Meta introduces Meta Verified on Facebook and Instagram in the US
🎁 Brand Deals Of The Week
📕 Top Reads Of The Week
⚙️ Plenty Of Jobs Await You!
So, scroll down to THE VERY END & read up on what’s yet to come your way!
Microsoft Joins the AI Race with ChatGPT's Help - Your Workplace Just Got Smarter
Get ready to be blown away because Microsoft is taking workplace software to the next level with the help of the viral chatbot ChatGPT. Yes, you read that right - PowerPoint, Word, Excel, and Outlook are all getting a major upgrade thanks to generative AI technology.
Microsoft has invested a ton of money in ChatGPT's creator OpenAI, and now they're going all-in on this cutting-edge tech. They've already used generative AI to revamp their search engine Bing, and now they're bringing it to their Microsoft 365 suite of software. This means you'll be able to create presentations, write documents, and even summarize emails with natural-language prompts. How cool is that?!
Sure, Bing may only have a small slice of the search market, but Microsoft 365 is a cornerstone of their business and a leader in the overall business-software marketplace. That's why this move is a really big deal, according to Microsoft's Chief Executive Satya Nadella.
To start off, Microsoft is giving the tech to 20 lucky customers, including eight of America's largest companies. And don't worry, they're taking their time to ensure everything is just right before rolling it out to the masses.
So get ready to say hello to Microsoft 365 Copilot, the feature that will allow you to generate documents, presentations, and original text with just a few natural-language inputs. It's like having a virtual assistant at your fingertips!
Microsoft shares soared after the announcement, so you know this is some seriously exciting stuff. Keep an eye out for more updates, and let's embrace the AI revolution together!
Still don’t have an influencer program for your brand? Avoid being the boring guy…
Having an influencer program for your brand in 2023 is more-than-necessary.
But we get it, it seems daunting and complicated. That’s why we highly recommend speaking to the folks over at SARAL. They do all the initial hard work for you and set you up with a semi-automated system you can run to get 25… 50… and even 100 commission-only influencers promoting your brand.
Sounds too good to be true? Read how they do it.
6 Tips for Future-Proofing Your Ecommerce Supply Chain and Logistics
In the fast-paced world of ecommerce, having a robust and future-proof supply chain is crucial. Here are some tips on how to diversify and future-proof your ecommerce logistics:
Invest in automation: Automation can help you streamline your supply chain and reduce human error. You can use automated systems to manage your inventory, order processing, and shipping.
Use multiple carriers: Relying on a single carrier can be risky, especially during peak seasons or unexpected events. Diversify your carrier options to ensure you have backup options and can adjust to changing market conditions.
Implement a multi-warehouse strategy: Having multiple warehouses can help you reduce shipping times and costs, and ensure your inventory is easily accessible. It can also help you better manage unexpected demand fluctuations.
Use a third-party logistics (3PL) provider: Partnering with a 3PL provider can help you expand your distribution network, improve your shipping efficiency, and reduce your logistics costs.
Leverage data analytics: Use data analytics to gain insights into your supply chain and identify areas for improvement. You can use this information to optimize your inventory management, reduce shipping times, and improve customer satisfaction.
Consider alternative delivery options: With the rise of new technologies, such as drones and autonomous vehicles, alternative delivery options are becoming more feasible. Consider experimenting with these options to stay ahead of the curve and meet evolving customer demands.
By diversifying your logistics and investing in automation and data analytics, you can future-proof your ecommerce supply chain and stay ahead of the competition.
Get Your Monthly Flow with August: Biodegradable Period Care Brand that Gives Back, Cares for the Environment, and Celebrates Culture!
Ladies, we all know that time of the month can be a real pain in the you-know-what. But fear not, because August is here to make your period woes a thing of the past!
Not only are August's pads, tampons, and liners made from biodegradable materials, but they're also delivered right to your doorstep on a monthly or quarterly basis - no more last-minute drugstore runs for you!
But August isn't just about convenience and eco-friendliness. They're also committed to giving back by tackling period poverty issues, and celebrating culture by removing the stigma around menstruation and creating inclusive products for all.
So what are you waiting for? Sign up for August and let them take care of your period, while you sit back and relax.
Get your blue checkmark for a price: Meta introduces Meta Verified on Facebook and Instagram in the US
Get ready to level up your social media game, because Meta CEO Mark Zuckerberg has announced the arrival of Meta Verified on Instagram and Facebook in the U.S.! This subscription service has been all the rage in Australia and New Zealand, and now it's finally making its way to American shores. So what does Meta Verified offer, you ask? For a monthly fee of $11.99 on the web or $14.99 on mobile, you get the coveted blue check mark on your Instagram and Facebook accounts, along with exclusive stickers and 100 Stars a month on Facebook.
But wait, there's more! You also get proactive impersonation protection and direct access to customer support. And if you're worried about the verification process being a hassle, fear not. It's a simple process of providing a government-issued photo ID to confirm your identity, completing two-factor authentication, and voila! You're verified and good to go.
Now, we know what you're thinking - "What's the catch?" Well, there are a few rules you need to follow. You have to be at least 18 years old and won't be able to change your profile name, photo, username, or date of birth without completing the verification process again. But let's be real, those are small prices to pay for the social media clout that comes with the blue check mark.
And if you're worried about the service being confusing, Meta has heard your feedback and is working to improve the offering. Plus, you don't have to worry about already being verified on Instagram and Facebook - you won't have to pay for your verification.
So what are you waiting for? Head to your settings on Instagram or Facebook and click "Accounts Center" to see if Meta Verified is available for your account. And who knows, maybe one day you'll be verified like the celebrities you've always admired.
Top Reads Of The Week
GNC’s chief executive officer left in January, won’t be replaced
Ironic totes help deliver L.L. Bean’s second-best revenue year
Dollar General to spend $100M on staffing and stores
Walmart launches clean beauty platform with most products under $10
REI names chief people officer
IN NEED OF A JOB? WE'VE GOT PLENTY AWAITING YOU!
E-commerce Operations - Weverse
Ecommerce Manager - Work World
Senior Manager - Walmart
SaaS E-Commerce Account Executive - SureDone
Merchandiser-Ecommerce - PUMA
CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.