Good Morning readers!🌈
How are y'all doing this morning? We hope the week has treated you well :')
"China is still leading the way in terms of e-commerce and omnichannel retailing." What do you think about this?
After the lockdown and restrictions that were implied in our lives, Alibaba and JD.com sold over $11 billion in just China. The Chinese way of dealing with E-commerce and omnichannel retail definitely gives us a broader perspective and insight on taking over businesses.
"Another trend across all regions is the omnichannel experience with D2C brands opening physical stores and historically physical stores heading further into eCommerce and D2C", according to Advertisingweek.
Click 'here' to know more about this 🇨🇳
Almund's newsletter will let you in on all kinds of tips for D2C brands and "much much" more.
Alright, so let's get right to it!
This newsletter is going to dive into :
🛍️ Top reads for this week,
🛍 What’s happening in the D2C world -
🛍️ How can technology streamline your D2C brand?
🛍️ BRAND of the week - CLEARCO
🛍️ Plenty of jobs awaiting you!
So, scroll down already to THE VERY END & read up on what's yet to come your way!
TOP READS FOR THIS WEEK
🏷️ Walmart-owned Flipkart raises $3.6 billion, now valued at $37.6 billion.
🕶️ Warby Parker Plans Brick-And-Mortar Expansion; PriceSmart On Pace To Open More Warehouse Clubs.
🤳 TikTok Beats Facebook in Time Spent Per User.
💺 D2C Startup Green Soul Gears Up for Next Leg of Growth with Rs 1.5 cr Financing.
🏦 PayPal Ventures, Bertelsmann lead by $41.3 million funding in Shiprocket.
🏋️ CrossFit Adds Former Nike Exec To Strengthen D2C Transformation.
👩🔧 Byrd raises $19M to expand Amazon-style fulfillment and logistics to more e-commerce merchants in Europe.
🍾 Speakeasy Co. now servicing 250 brands through direct-to-consumer alcoholic beverage service.
💵 PMG enters partnership with a direct-to-consumer fund platform.
🎬 Comcast's Peacock Just Dealt a Blow to HBOMax and Netflix.
WHAT’S HAPPENING IN THE D2C WORLD?
According to Ogilvy, direct-to-consumer (D2C) brands have a greater ability to adapt to shifting customer expectations amid the COVID-19 pandemic.
Now, why is that? 🤔
The trend of digital commerce in Southeast Asia saw that internet penetration, consumer trust, and digital payments had rapidly increased in 2020.
“A growing consumer base, including unbanked individuals will increasingly be able to buy online as individuals and businesses become able to receive payment and pay through new and developing methods such as cryptocurrency, buy-now-pay-later, e-wallets,” according to an Ogilvy report.
There are E-Commerce marketplaces such as Catch or The Iconic in Australia that may not result in a daily option for the future. There are costs for advertising and generating web traffic which is also included. And with no doubt, these costs will end up being dealt with by the consumer, and no consumer wants such a hassle.
By using a D2C model subscription, the 'middlemen' in any business is absent and hence, the costs get automatically cut. This is a huge win for consumers and a really big save. So hats off to the D2C style of living, after all...
D2C is the future.
How can technology streamline your D2C brand?
Ah! “The good old days” are certainly the ones to cherish and look back on! But the problem people faced back then was that there was a lack of technology.
People had to go to retail stores to buy their goods whereas today people just order what they need with the click of a button. Nowadays you can analyze the metrics of your D2C brand, your product, and look into where you go wrong.
Why is technology so important in our current life? Where do you see us going with this in the future? How is technology going to help your D2C brand in particular, rise to the top?
Tap below to know more 😁
BRAND OF THE WEEK is…
D2C Financing Firm Clearco Raises $215 Million!!
Clearco, formerly known as Clearbanc had declared on July 8th about SoftBank leading the new funding under its Vision Fund 2. Basically, Clearco gives capital to companies for growth without taking an equity stake, and in return, brand partners pay Clearco a share of their revenue. They have funded over 5500 companies which in turn has led to $2.4 billion in investment volume.
Co-founder and president b said in a statement, “Softbank’s investment during a moment where we are accelerating at breakneck speed and leading a founder’s revolution is both humbling and exciting as we continue to work towards removing archaic barriers and offer an alternative and accessible solution for founders all around the world".
In June, Clearco had happily announced that they were financing a $50 million partnership with Creative Arts Agency which is known to be one of the major talent agencies in the US. This entity will allow potential celebrities belonging to different brands to pair up.
In need of a job? We've got plenty awaiting you!
CHOOSE SUCCESS below and have a great week! 'Get that D2C business runnin'.
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